Making a profit is pretty much a universal goal of business owners and managers.
It's not an easy job.
There is an enormous amount of business knowledge and wisdom available to managers.
But there is far too much for a time poor business person to read and digest and turn into profit creation. Therefore, so much that could boost our business's profit gets left undone.
The Profit Accelerator Academy (PAA) will deliver distilled business wisdom to you in 'bite-sized, easily digested chunks' to speed your learning curve on how to grow your profit as quickly and painlessly as possible.
Our Mission; Your Profits
PAA distills the great mass of business wisdom into 'bite sized' morsels that are quickly digested and implemented by owner-operators and by departmental managers running their own business unit in a larger business.
We then group these into Pathways to Profit so that you can follow clear road maps to boost your profit as quickly as possible; and as easily as possible.
You are probably familiar with the matrix:
|I know what I know||I know what I don't know|
|I don't know what I know||I don't know what I don't know|
The Profit Accelerator Academy has three main goals.
First, when you "know what you don't know" about increasing your profit it will help you drill down to the answers to your questions via our Knowledgebase.
Second, when you "don't know what you don't know" about growing your profit, we present you with a clear road-map or Menu of things you can do to make your business operate more effectively.
Third, we know that there is plenty of business wisdom available but it is no good at all if you don't implement whatever wisdom you feel is relevant. So our mission goes beyond just showing you what can be done to increase profits. We want to help you actually increase your profits!
What's with the name?
The name Profit Accelerator Academy may sound a bit pretentious but it captures what we hope to do so we hope you forgive us!
- Our focus is on Profit as it is probably the one universal goal of business. Many other goals in individual businesses are undoubtedly worthwhile but this lets us focus on one that is universal.
- Our goal is to be an Accelerator towards this goal.
- We aspire to assemble teaching and learning tools that make your absorption of our materiel more convenient and effective. This educational orientation lead to the concept of the Academy.
We have chosen the ProfitAcceleratorAcademy.com domain name to capture our three goals.
How is Profit Creation Knowledge Classified?
The Profit Accelerator Academy is a buffet of distilled business wisdom presented in a manner that allows managers to quickly review what they do and don't know about increasing profits and to then 'drill down' to solutions to growing profits.
The solutions presented are ever evolving distillations of the huge range of business advice confronting, and often overwhelming, managers.
We don't sell any particular "quick fix" solutions to boost your profits. Rather, we aim to give you a road map to profits, along with supporting detailed materials, so you can pick and choose what works for you when growing your business's profits.
We were so taken by the concept of "all the business wisdom you can eat" that we liken our services in Profit Accelerator to the real world dining equivalent.
We use several terms to describe how we classify information in Profit Accelerator to help you make more sense of the mass of information available.
- "Belts": using a martial arts analogy, our material ranks from Yellow Belt for introductory material through Blue Belt to Black Belt for advanced materials.
- Industries are the various types of industry, for example services, manufacturing and professions.
- Tools are the basic components of knowledge used widely throughout the Recipes. A very profound example is the 80:20 Rule that can improve your operation up to 16 times!
- Recipes, in turn, are a distillation of the wisdom on a particular topic that can be applied to improve your business. Examples include website design, inventory management and the sales funnel.
- Menus are collections of recipes arranged into groups equivalent to entrees, mains and dessert. They give a subset of the available recipes that might be useful in a particular activity like Double your Profit in 100 Days!
How We Guide You to Profit
Most business wisdom starts in a book. The problem with books is that they are linear; you have to start at the front and read all the way through to get the information.
They often contain stuff that you already know or that you don't want to know and there is often no easy way to find just the bits you want.
Only a comparatively small part of any book holds the essential wisdom the book provides. The "wheat" if you like. The rest is "straw" necessary to pad it out to book length and to give more detailed explanations.
The main problem with this approach is that the time-poor manager firstly doesn't know what book will solve their problem and secondly doesn't really have the time to wade through it.
We help with that.
First, we have read the books and have extracted their core wisdom into our Profit Acceleration Academy syllabus so that you can save all that time and go straight to the possible solution for increasing your profit.
When you need more information, we provide references to books, videos and web assets to provide a deeper immersion in the item that has caught your attention.
Second, we are not linear. You don't have to read all the Profit Accelerator Academy materials to get an understanding. All of our material is 'hot linked' so you can jump around wherever your line of inquiry takes you. Once you know something about a particular topic, you are not forced to keep re-reading it as you are in a book. You can just jump to the next thing that catches your fancy.
Because of this, there is no real starting point at the Profit Accelerator Academy; and certainly no end.
Every deep dive into our collected business wisdom begins at the "Knowledgebase" menu button. Search for a particular topic or click on any item that takes your fancy and we will direct you down the best path.
Normally you will start in a Menu that shows how you can address a particular problem you face. All the relevant Recipes and Tools will be presented in the Menus in a suggested order of priority.
Our design is very light weight for rapid download and ease of reading on all devices. We hope its usefulness will be its most elegant feature.
You Govern Our Direction
There is an endless supply of possible information that might be useful to you when setting out to grow Profit.
But, the 80/20 Rule (see The Amazing 80/20 Rule Tool) tells us that most of you won't find any pressing need for the majority (80%) of it.
So, we have chosen to take our lead on what should be developed from you.
The Profit Accelerator Academy operates on a customer-driven, demand-pull strategy. Any manager knows it is futile to push stuff at customers hoping they will use it. Much better to produce what the customer will consume. We "don't know what we don't know" about what you will find useful so, throughout the Profit Accelerator Academy materials, you are very strongly encouraged to provide feedback on:
- What you would like more of and less of (thumbs up/thumbs down responses).
- How easy the material is to understand and apply (stars).
- Other wisdom that has worked for you and might therefore work for others.
Don't hold back on this feedback. It is vital to propel the Profit Accelerator Academy down the most user-friendly path.
If you would like to contribute written material, please see the "Contributing to Profit Accelerator" link.
Full access to the Profit Accelerator Academy Knowledgebase requires registration and a login.
We will not sell or further distribute any information you provide.
What Does It Cost?
The Profit Accelerator Academy is a volunteer driven operation. And it is presently free to all. (Pricing)
If you live in a western, developed, country, you may be asked in future to contribute the equivalent of the cost of a cup of coffee each week (charged monthly) you elect to keep accessing the distilled business wisdom at the Profit Accelerator Academy. This helps us build the knowledge-base as quickly as possible.
You can leave at any time and we will stop any monthly charge that may be in force at the time.
One reason we are likely to charge in the future is to measure how useful we are to you. If you stay registered, we know we are being helpful. If you leave, maybe we aren't!
At one stage the founder of the Profit Accelerator Academy worked for the United Nations in developing countries. That drove home to me that the problems managers face are worldwide. If you are in a lesser developed country, your access is free on request. The need for access to business wisdom in our developing countries is probably even more dire than in the western world; and a lot harder to find. We provide it for free; with financial support from richer countries.
The Profit Accelerator Academy was founded by Scott Williams, after an epiphany at 2 am 18 September 2016, about how a long held ambition to help other managers access valuable business ideas on how to improve Profits might be structured, using the food-equivalents of menus and recipes.
I have a working lifetime starting and managing successful small businesses and a life long passion for distilling wisdom from business books for application in my own businesses.
I have long provided scholarships to university students - some 90 to date. This was on the basis that "you give a person a fish, you feed them for a day. Give them an education and you feed them for life".
The Profit Accelerator Academy is an attempt to carry that same philosophy over to people who have now left formal education behind them but realize that, as managers and often small business owners, they can still benefit from learning more about the subtleties of making a Profit.
I hope you find it useful.
Scott Williams AM