The business world is full of uncertainty.  Many managers cross their fingers, build the planned addition to their business or their start-up then launch it and pray.  The most common outcome from this approach is - failure or, at best, mediocre success.  Starting with the auto industry and then moving to the start-up industry, smart managers are dramatically reducing their risk by doing a series of experiments that let them "fail fast" and cheaply if their idea does not have legs.  This approach, substantially speeds up the migration to a profitable new avenue for the business.  This is a Yellow Belt (Introductory) article.

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