Search Engine Marketing Channel
If you have a website, it can act as a passive marketing tool for you by drawing people to your site via search engines like Google.
Once there, you can encourage them to engage with you further. The process of getting eyeballs to your website via search engines is known as "Search Engine Optimisation" or most commonly as "SEO".
There is a vast amount of information on this and a thriving industry of consultants. Whether you do your own SEO or hire a consultant, you will benefit from knowing the basics of SEO.
We have brought several resources together here.
This is a Yellow Belt article.